Mengniu milk Products
According to AC Nielson, the sales quantity of Mengniu milk produced in Inner Mongolia hasranked at the first place in China for continuous 21 months. Mengniu milk shared 28.1% in Chinese liquid milk market in October, 4.9 percent more than the second place. The sales amount of Mengniu's low - temperature products is predicted to reach 800 million yuan, and occupies20.4% of the national market, which is the biggest sharer. The milk product that won the prize of TopTen Supermarket Brand in Hong Kong for continuous two years was awarded with the Market Promotion Prize of The Philippines in 2005. Mengniu has become China's biggest enterprise that exports milk, and was popular in many countries, such as The Philippines, Saiban, Mongolia, and Singapore. Mengniu's market share ranked in the top among the products of the same type, and the sales amount in 2005 is expected to reach 100 million yuan. |